What Is Intentional Revenue Growth?
Intentional Revenue Growth is a disciplined approach to achieving top-line revenue growth. Our framework starts with designing precise, measurable, and aspirational targets. Then we apply systems to monitor progress, stay on track, and adjust quickly when conditions change. The result is revenue growth that is deliberate, predictable, and sustainable.
Most revenue goals lack precision.
Overtasked business leaders might not feel like they have time to plan strategic revenue growth. Skilled sales professionals might not have the tools to plan revenue effectively. Entrepreneurs might be wearing so many hats they don’t even know where to begin with revenue.
So they set a vague goal and move on to the next company emergency.
At the end of the period, they might look back and crunch some numbers to see if they met the goal. Along the way, no one has been methodically measuring progress toward the goal. No one has been iterating the plan based on real-world sales results, either good or bad.
You can’t build a business by crossing your fingers.
The unique Intentional Revenue Growth approach transforms vague targets and hopeful earnings projections into precise, clearly articulated commitments.
Our systematic tracking tools mean you always know where you stand — you can see whether or not you’re on the right path at any moment in time.
And our tailor-made implementation strategy empowers you to manage your success day in and day out, so you can ensure you’re always on track to achieving your goals.
What makes Intentional Revenue Growth different?
Clients consistently say they've never experienced our holistic approach to revenue growth anywhere else.
Unlike consultants who focus on tactics or strategy alone, or educational programs that teach you principles but leave you hanging when the rubber meets the road, our programs give you the tools you need to plan, measure, manage, and implement business success from start to finish.
The Intentional Revenue Growth Workshop, our flagship program, introduces you to the complete IRG framework you can use again and again to turn your business intentions into predictable and measurable growth outcomes.
At the end of the IRG Workshop, you will come away with a customized revenue growth playbook, tracking tools, and implementation strategies that you can execute on your first day back at work.
The ACITA Methodology
One of the core principles of IRG is our very own ACITA methodology. This proven structure builds the bridge between aspiration and achievement:
Assess where you are now
Create a precise, time-determined goal and plan
Implement the plan
Track results against KPIs
Adjust based on data, then repeat
Most revenue failures aren’t tactical — they’re systematic.
In 35+ years leading revenue growth at global agencies and as CEO of multiple companies in a range of industries, IRG founder Joseph Olewitz realized that many companies — even global enterprises — operate on wishful thinking.
He saw countless companies struggling with the same fundamental problem: Even when they did set revenue goals, they lacked the resources to achieve them. Joseph grew frustrated watching peers and colleagues hoping that better tactics, newer processes, or harder work would be the key to realizing their ambitious targets.
That’s why he developed Intentional Revenue Growth. Our programs empower business leaders to create the precise, specific commitments that become the growth engine and organizing principle driving every business decision.
The difference? True intention.
Hope sounds like:
"We expect to grow 20% this year."
Intention sounds like:
"We will achieve $2,455,000 in net new revenue growth by December 15th at 6PM EDT. We will leverage our existing bonus structure to incentivize our account management teams to grow 35 of our existing client contracts by an average $53,000 each. In addition, we will add $82,000 to our marketing budget earmarked for new client acquisition, with a mandate to focus on winning ten new clients with an average beginning annual contract value of $60,000."
Can you see the difference? Hope is vague and passive. You might achieve it, if the stars align, lady luck stops by, and lightning strikes.
Intention is precise and measurable. The pathway to success is built into the goal itself. It takes into account present business realities, and sets the bar for growth as high as you want it to be.